The same thing goes for your data reports – Your audience’s conclusions of what they just saw versus what you wanted them to understand depends on how you presented your reports. However, the moment we face something that looks complicated, it will automatically be more difficult for us to understand it correctly. It’s human nature to interpret our surroundings as simple as possible since it takes the least effort. #3 Simplify the bottom line Color & Icons Gather minimal data you need for each stakeholder and display only that data to them. Then, identify the relevant data for example, if I know the answer to “a,” “b,” and “c,”… I’ll be able to make the decision. Make sure you understand each stakeholder’s needs and interests for example: if the report is for C level position, the relevant metrics would be Cost, Revenue, ROAS, or Qualified Leads (as opposed to PPC-oriented metrics such as impressions, clicks, bounce rate, etc.) So, without further ado, here are the five tips to level up your Data Studio report! #1 Ask yourself: who will read this report?Īs a professional marketer, you ought to provide correct data suitable to the person reading your dashboard. Using this tool will assist you in creating visual and informative reports for your clients, colleagues, and team leaders. Well-made reports can help you to conclude data-driven action points quickly and easily.
These stories can provide insights, validate decisions, or argue for a change in strategy.
Data Studio is a great tool to tell stories using data.
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